Today’s date always inspires me
“March 4th” as in “March Forth, Ever Onward...”
I tend to read it as a Command…
And I usually need it right about now, at the mean end of Winter.
(I don’t know about you, but this Winter kicked my butt…)
A reminder that we can “get through this crap”
…we just need to move forward.
Because a thing in motion tends to stay in motion.
You know this: people pay attention to change…
(because a change in our environment represents potential risk)
But are you using this concept like the best marketers?
Some of the most successful marketing campaigns
use the concept of Visual Before & After Messaging
to quickly show people how their world changes for the better.
Here’s a question for you…
In any situation where you need/want a YES from someone
What is a simple “Before & After” visual I can show them?