When you need to influence someone, you are asking yourself questions about them, anticipating both your and their needs, and attempting to understand their psychology. They are also trying to understand you, and find ground to work together. With that in mind, it is important to ask: Who is Dean Minuto? Who is the man who is trying to help me get to yes? That’s a great question, and we’re glad you asked.
With 25 years of experience as a leading expert in sales, Dean has personally coached more than 9,000 CEOs, tens of thousands of other executives, and countless employees. He is a proud member of the world’s leading CEO membership organization, Vistage International. In June 2015, Dean was honored and humbled to be named Vistage’s 2015 Speaker of the Year. A natural stage presence and a commanding, friendly speaker, Dean doesn’t just rely on charisma to help people learn to take control of persuasion. He has a lifetime of sales experience augmented by a deep passion for multi-disciplinary research. He loves to weave neurobiology, sales techniques, marketing, history, psychology, and other sciences together in order to create a full tapestry of human behavior. It is only in understanding this that you can learn how to get to yes.