Getting teams to yes since 1992

Your Team. Our Science. Getting to Yes Faster.

YESCALATE® gives sales, service, and leadership teams practical frameworks built on cognitive science and consultative selling, so they engage better, learn faster, and leverage smarter.

CEOs have attended Dean's workshops

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CEO workshops delivered

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Sessions delivered every year

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Performance improvement is a process.

Engage BETTER.

Learn FASTER.

Leverage SMARTER.

How we help

Four ways to get your team to yes faster.

01 The YESCALATE® Program

A 12-month rolling improvement program.

Not a one-size-fits-all course in memorizing scripts or handling objections. The three-step process starts by identifying best practices: what your top performers do to succeed, and how to make it repeatable across the team.

02 Private Workshops & Retreats

Immersive workshops that ignite your team.

Built on cognitive science and behavioral psychology, and designed to be useful, fun, and engaging. Modular content adapts to your team, from a keynote to an in-depth multi-day retreat.

03 Vistage Speaker

More than 800 Vistage talks, from London to Little Rock.

A Vistage Speaker of the Year and 2026 Top Performer Award recipient, Dean brings the cognitive science of decision-making to CEO groups, associations, and All-City events.

04 The One-Page Sales Coach

One tool. Three words. Seven strategies.

Eleven ways to GET TO YES FASTER®. Dean’s first book is also a consultative sales model you can use immediately, with a Personal Action Summary in every lesson.

See sales differently. Everyone is in sales.

Client-facing roles, support functions, and leaders. YESCALATE® is built for every functional area in your organization, not just the sales team.

“I truly got more out of your presentation than all others in my career combined.”

Raymond, Vistage Member

Latest insights.

4:30 AM Terror. 8:30 AM Time to Deliver.

Nine months building a new branding and messaging toolkit. Sixty minutes to introduce it. The four WHYs every sales kickoff or presentation needs to answer.

Responsiveness Reduces Risk

Not every request can be solved immediately, but every request can be acknowledged. How HUA (Heard. Understood. Acknowledged.) reduces uncertainty and builds trust.

Because Beats But

Sometimes one word changes the direction of a conversation. Why "but" signals resistance, "because" gives a reason, and how to use the difference.

Ready to get your team to yes faster?

Workshops, keynotes, and the 12-month YESCALATE® Program.