“You made a Smart Decision…” (This Week.)

Use Brain Science to GET TO YES FASTER® 
Because the Brain is Predictable.
Last week we focused on 
“Eliminating one thing… 
  because a thing in Motion…
   stays in Motion.” 
 
And one of the shortcuts people use
to decide who they like
is whether that person likes them
 
We show we like someone
by paying a compliment.
Compliments release DOPAMINE in the Brain.
(And that feels GOOD.)
 
 
YESCALATE® Quick Tip # 5 I LIKE YOU
YESCALATE® Quick Tip # 5 I LIKE YOU
 
Ask your Team to start their Client interactions this week
with the simple complimentary phrase
“You made a Smart Decision…”

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“Can you Eliminate ONE thing?”….This Week.

You can use Brain Science to GET TO YES FASTER® 
Because the Brain is Predictable.
Last week we focused on asking
“Do you have a pen handy? 
Because we know that handwriting IMPRINTS the brain.
And “A Thing in Motion STAYS in Motion.”
 

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“Do You have a Pen and Paper?”….This Week.

Use Brain Science to GET TO YES FASTER® this week.

Handwriting IMPRINTS the brain.
 
A Thing in Motion STAYS in Motion.
 
Commitment IN WRITING are up to
200% more likely for people to follow up on.
 
Small commitments get people moving
faster than larger commitments.
 
Because the Brain is Predictable.
 
YESCALATE® Tip # 17
YESCALATE® Tip # 17 “A Thing in Motion…?”
 
 

One Question for Us This Week…

“How will we lower risk (and increase safety)
for those we want to influence this week?”
 
Focus on that one question with your Team this week.
 
Lowering risk is essential to GET TO YES FASTER®.
It is one of more than fifty YESENTIALS™
that I partner with client Teams to optimize.
 
Because we can use Brain Science to Optimize Performance.
 
Let’s start by noting two facts about the Brain:
Survive. Save Energy.

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There only 23 hour in day.

That’s what he said.
(With a thick Korean accent.)
 
Then he saw the confused look on my face.
 
So, he repeated it to me:
“There only 23 hour for you now,
you spend 1 hour EVERY DAY
ON EXERCISE and TAEKWONDO.”
 
It was 1984, and I was a 16 yr old high school kid
applying for entry to his dojang in Binghamton NY.
 
He was Master Sang Chul Lee.
And he was a Certified BADASS. Continue reading

“What Worked? You started WATCHING!” (Week 10)

Apply this Brain Science  
Improve your Sales 
It’s Simple.
(START NOW WITH 3 THINGS.)

 

WHAT IF you could use the brain’s own shortcuts
(cognitive biases like visuals and peer-based evidence) 
yes, use actual Brain Science
to generate sales improvements
in the high double-digit range 
with your Team?

 

What if you could see those results 
across your entire client-facing Team 
in 90 days by applying 3 things?

 

1. METRICS: Be proactive in what you measure. 
2. MODELS:  Show your team specifically what to Do.
3. MAPS:      Have minimum standards in place.
 
 

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“Your Brain has a BS Button.” (Week 8)

 

YESCALATE® Tip # 8 The Fastest Brain Trigger
YESCALATE® Tip # 8 “SUPPLY” Triggers the BS Button
 
Your Application Exercise for Week 8 is taken 
from the YESCALATE® Full Day Workshop 
(links for you for the previous 7 Weeks are below!)
 
 
Register Your Team using Promo Codes for 
30% Discount* for Vistage Members Teams 
(*because Vistage CEO Members ask to share the delivery with their Peers.)

 
LESSON: “The Brain has a BS Button.” 
——————————————————- 
How can you set deadlines for people 
without triggering their BS Button?
 
Your Brain on a Deadline
Certain messages trigger our brain to say: 
“That’s just BS.”
Scientists refer to the potential of 
“scarcity messages” to trigger us negatively.
 
Some examples…
“Time is running out…!” (Yells the web ad.)
“We only have 10 of these left…!”
(Claims the huckster who has a warehouse full.)
A really powerful one is:
“The Deadline for Filing is April 15th…!”
 
(Yup, that one works! But why…?)
One of the fastest ways to trigger someone’s brain 
is by LIMITING THEIR SUPPLY OF SOMETHING
…because people pay more attention to 
what they might LOSE than they do 
to what they might GAIN.