Insights

Insights & Resources

Practical, research-backed ideas for selling, leading, and getting to yes faster.

4:30 AM Terror. 9:30 AM Successful SKO. The four WHYs every sales kickoff needs to answer.
Latest insight

4:30 AM Terror. 8:30 AM Time to Deliver.

Nine months building a new branding and messaging toolkit. Sixty minutes to introduce it. The four WHYs every sales kickoff or presentation needs to answer.

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“You want me to JUMP?”

“GET TO YES FASTER” Email Tip from Dino Quick Story: I Jumped You need to get to yes with people. Maybe your team. Maybe a client. You want us to

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The Sun Shines on Every Path

“And Every Path Has Purpose” In Northern CA now for 12 Vistage Talks in 8 business days. Staying over for the middle weekend seemed like a good idea. Except that

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What’s First? Seeing or Believing

“To See. To Understand. To Believe.”   I see again. Seeing is one thing. Understanding is another. Believing is… …well, BELIEVING is a whole other thing, isn’t it?

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The Last Shall Be First…

…Begin With the End in Mind “THEY THEMSELVES ARE MAKERS OF THEMSELVES” Ancient wisdom tells us: “…the last shall be first.” (Matt: 20:16) And more recent wisdom says: “…Start with

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SLOW DOWN if you want to GET TO YES FASTER. Email Tip from Dino

To get there faster you have to slow down? That MAKES NO SENSE does it?   If you want to get to yes faster with people Then you need to

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Flash Sales: They’re Not Dead Yet

Ah, the flash sale. These short-lived “deal-of-the-day” sales might leave some musing that the “flash” part actually refers to their brief time in the marketing limelight. They flared up bright

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Knockoffs and Imitators: How to Face the Fakes and Beat the Competition

You are probably familiar with knockoff brands as they relate to the fashion world—designer shoes, handbags, and luggage passed off as the real deal. Well, I have some bad news:

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What You Can Learn About Proof and Persuasion from the Direct Marketing Industry

“They All Laughed When I Sat Down at the Piano, But When I Started to Play – ” reads the classic headline. The headline above comes from a direct mail

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The Volkswagen Example: How and How Not To Handle A PR Disaster Of Your Own Doing

Volkswagon’s recent troubles have a lot to teach us about how to handle – and how not to handle – a PR disaster. | Image Attrib.: Flickr user Karen Roe

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