Insights

Insights & Resources

Practical, research-backed ideas for selling, leading, and getting to yes faster.

4:30 AM Terror. 9:30 AM Successful SKO. The four WHYs every sales kickoff needs to answer.
Latest insight

4:30 AM Terror. 8:30 AM Time to Deliver.

Nine months building a new branding and messaging toolkit. Sixty minutes to introduce it. The four WHYs every sales kickoff or presentation needs to answer.

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Apple, iPads, and When to Switch Your Target Market

Every move that Apple makes gets headlines, but a recent change in their marketing campaign for the iPad is particularly intriguing. iPad sales have been sinking as competitors edge into

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Preferences, Persuasion, and What The Salmon Fan Can Teach You About Increasing Sales

It’s a sunny day in the island nation of Guyana and a businessman leans over the edge of railing to peer at the waters of a fish farm. As he

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Effectively Using Emotion: Understanding the Difference between Solutions and Outcomes in the Sales Process

Taking the time to understand the difference between a solution and an outcome – and how to use them during the sales process – can help you become a more

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No Longer Just a Waste of Paper: How Innovative Business Cards Can Be a Salesperson’s Best Tool

More than 27 million business cards are printed every day in the U.S., but do you know how many business card handouts it takes to increase company sales by only

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Email Marketing: The Ever-Changing Role of Email in Sales

Email doesn’t sit still. There’s always a new feature, a new app, and countless changing habits as users access email from desktops and mobile devices in new ways. It’s good

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Sales Team Accelerator Kits: Why This Trend Is Spreading Around the World

Many times in life, we deal with salespeople who have little or no understanding of our needs and just keep trying to push on us things that we may or

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The Cloud Revolution and the Traveling Salesperson: Back to the Basics

We’ve all heard of the “traveling salesperson,” right? Even though they may not make cold calls door to door any more (well, as often), sales agents still spend a lot

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Oracle Sales Cloud Updated: Helping Prospects to Rethink Their Decisions

  As you may have heard, Oracle has been making significant changes to its Sales Cloud and related apps.[1.“Oracle Sales Cloud Enhancements Help Sales Teams Increase Business Agility and Revenue,”

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What the 2016 Republican Primary Can Teach Your Business About Brand Differentiation

The strategies used by three candidates as they vie for votes in the Republican primaries to gain the party’s nomination have a lot to teach us about brand differentiation. |

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