Today, we know more about how the human brain makes decisions and what works in sales than ever before in human history. What if you could apply the most current science of decision-making and behavioral psychology along with sales best practices from dozens of industries immediately using a proven program and a set of tools designed to help you get to YES faster and more often and make more of a difference in your world?
YESCALATE Three-Step Process
Description: A process for continuous improvement (LAP), driven by three key steps:
Who on your team needs to influence and persuade others? YESCALATE® is for everyone on your team, not just sales leaders. Some of the professionals utilizing our program include:
Learn proven techniques to convert prospects into clients faster, close deals more effectively, and retain clients longer, driving your personal sales performance.
Focusing on identifying what our Top Performers do, why those behaviors and techniques work, and how we can each calibrate them to our own person approach.
Define a culture for employees and clients and vendors. Strengthen relationships with existing clients, build trust and deliver value, for increased repeat business and customer loyalty.
Receive practical, ready-to-use tools and techniques that can be applied immediately in sales conversations, helping you achieve better results.
Access to expert coaching, allowing you to ask specific questions and receive tailored advice for overcoming your challenges.
Active participation in the program demonstrates quest for success to leadership, positioning yourself for recognition and advancement.
The YESCALATE® program is POWERED BY THE YESENTIALS® toolkit of evidence-based techniques designed to help you and your Team GET TO YES FASTER®. These best practices are THE ESSENTIALS OF YES® and will enable you to increase client engagement, build lasting partnerships, and optimize both personal and organizational performance.
Your presentation is going to stick with me because it wasn’t just business, but a paradigm shift in the way I should be approaching conversations in both my professional and personal life. I truly believe the tools and open mindedness you provided last week will help me not just be a better sales professional, but more importantly a better son, brother, and friend. You are an absolute game changer and am thankful for having had last week’s experience.
I met you today at the Vistage meeting. I just wanted to take a minute to tell you that I feel that your presentations was the best I have ever had the pleasure of attending. Your style, delivery and content were all first class. I truly got more out of your presentation than all others in my career combined. So I thank you!
I knew you were going to be great, BUT you exceeded my expectations—and those of every member of the Team—I knew you would be great, but did not realize the tremendous impact you would have by spending the before meeting, meeting and after meeting time connecting with my Team.
This past week my CE and Key Group Members and I experienced one of the best speakers and presentations in my 21 years of member and chair experience! An outstanding, highly valuable speaker presentation. I would highly recommend booking Dean.
Since I heard you in Chicago, I have sent all of my sales and project staff to your seminar. Without exception they all tell me how they were transformed by your message. Thanks for the awakening, we are all better at what we do because of you.
– Robin Kilbride, CEO SmithersOasis
YESCALATE® Workshops and Retreats are immersive experiences designed to help your sales and executive teams achieve better results by utilizing cutting-edge brain science. Whether you’re a startup or a Fortune 100 company, our modular content adapts to your team’s needs and can be delivered in a keynote as short as 30 minutes or as an in-depth multi-day retreat.
Workshop Structure
Our recommended format for maximum ROI:
Flexible Formats and Customization
Dean Minuto delivers award-winning live virtual sessions from his professional Zoom studio.
These sessions are fully customizable, allowing your team to address specific goals from anywhere in the world.
Virtual options are perfect for remote or hybrid teams and can be delivered in short, interactive formats to maximize engagement
Humans are wired to learn and teach—it’s how we’ve survived and thrived as a species. Over thousands of years, we’ve developed powerful tools to share knowledge simply and effectively. From visual maps in 6300 BC to stories, recipes, and modern bullet points, microlearning has always been about making information digestible and actionable.
Why does it work? Our brains thrive on simplicity. They consume 25% of our body’s energy, so we crave decisions and solutions that are easy to process. Research shows that engagement increases fivefold with microlearning, and retention improves dramatically when information is presented in short, structured formats.
At YESCALATE®, we use microlearning principles to package strategies into visual models, metaphors, step-by-step methods, and checklists. This approach helps teams make better decisions, faster. Remember, simplicity takes effort—but when you summarize, sequence, and simplify, you create tools others can use immediately.
Be the mentor. Share knowledge that’s useful and easy, and remember—teaching is one of the most powerful ways to learn.
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