On Memorial Day thoughts on the Power of GIVE.
LESSON: The Power of GIVE is EVERY DAY—————————————————- Who do you need to get to yes with this week? There are 7 simple (and timeless) strategies you can use today to GET TO YES FASTER® Today, a quick reminder for you of the the power of one of those strategies… On Memorial Day (as on all days) we […]
2nd-Best Direct Mail Piece Ever: HOW SAD.
Quick Tips and Example: 2nd-Best Direct Mail Piece Ever. (How Sad) —————————————————- LESSON: Five Best Practices and Yet… ————————————————– 12:16 pm today this letter arrived in my mailbox 12:20 pm I opened it and read it 12:21 pm I called with the intent to buy 12:22 pm they lost the deal. I really wanted them to make this sale. I was […]
Show Them Others. (“You’re not Alone.”)
LESSON: Where’s the Evidence? ———————————————You need a YES from someone this week. Quick question: Are they uncertain about whether they should choose you, they should choose another, or they should do nothing? Give them a shortcut to choose you. Keep this in mind: people avoid risk.
Research: Top 5 Mistakes to Avoid to Get to YES
Recently Vistage Florida (a leading part of the World’s Best, and likely America’s First CEO learning network) asked me to share my research into the Top 5 Mistakes that business owners and their Teams make when trying to get to ‘Yes’ with clients and prospects, to negotiate concessions from vendors, or to influence their employees (or family members) to […]
Today’s Command: “March Forth.”
Today’s date always inspires me “March 4th” as in “March Forth, Ever Onward…” I tend to read it as a Command… And I usually need it right about now, at the mean end of Winter. (I don’t know about you, but this Winter kicked my butt…) A reminder that we can “get through this […]
What is your “Before & After” Message?
Quick Tip #13 is less than a minute long… Click for Video You know this: people pay attention to change… (because a change in our environment represents potential risk) But are you using this concept like the best marketers? Some of the most successful marketing campaigns use the concept of Visual Before & After Messaging to quickly […]
We are safer together
…our Article last week IKEA EFFECT ON YOUR BRAIN discussed the “collaboration effect” on the human brain …people like to participate We are hard-wired for “We”. /// read full article /// This week let’s consider how “We” messaging reduces risk. And what airline safety has to do with your sales results. Sunday Musing: We are safer together. […]
IKEA effect on your Brain.
Bottom Line up-front: Ingvar Kamprad built IKEA, he asked people to help build his furniture and they built his fortune. Let’s consider the billionaire’s genius idea, why it worked so well, and focus on tips for applying it to our own business and personal lives: … think about how we package participation … how to consciously design collaboration into our interactions … the key […]
Start Here: Because Rust Never Sleeps.
…take a few moments and get aligned for the new year. Preventative Maintenance for High-Performance Click for Handout Watch the Video Lesson Think about the past year: What did you do well? …and What will you do different? (Those are the two most powerful questions to optimize your performance in 2018)
YES-CRAFT One Minute Lesson: What’s The Difference?
The brain is the survival organ in your body. The brain’s primary purpose is to keep you alive. The brain is constantly scanning the environment for threats. Any change (any DELTA) in the environment triggers the brain to be active to pay attention… Because a […]