Start Here: Because Rust Never Sleeps.

…take a few moments and get aligned for the new year.       Preventative Maintenance  for High-Performance   Click for Handout   Watch the Video Lesson   Think about the past year: What did you do well? …and What will you do different? (Those are the two most powerful questions to optimize your performance in 2018)

YES-CRAFT One Minute Lesson: What’s The Difference?

                    The brain is the survival organ in your body. The brain’s primary purpose is to keep you alive.   The brain is constantly scanning the environment for threats. Any change (any DELTA) in the environment triggers the brain to be active to pay attention… Because a […]

THERE ARE NO BAD WOLVES.

…our Article this week A WOLF IS A WOLF discussed the “rush response” that keeps wolves alive and also the “cognitive bias” that humans have to process visuals faster than words.  ///read full article ///   (watch 8-min Video for your Team on humans’ bias for visuals)   Our brains are wired to respond to stimuli in specific ways.   Sunday Musing:  We are what we are.   […]

A WOLF IS A WOLF

SCIENTIST: “Don’t ever run from wolves.” DEAN: “Their response will disappoint you.”     Biologists know something about wolves’ brains that is consistent with what Psychologists know about human’s brains: we are what we are.   Our brains are wired to respond to stimuli in specific ways.

Story Tellers and Brain Whisperers

PIRATE: “Dead men tell no tales.” DEAN: “But the rest of us sure as hell do– with every breath we take.” You tell tales to your clients, to your employees, to your family.You tell ’em to yourself. We may not all be Pirates, (as much as we might like to be…)But we are all Story […]

You Want Proof: “An OSCAR and the Bartender’s TIP CUP.”

People want Proof.   What is an Oscar award this evening worth to an actor? (MILLIONS.) (What is JUST BEING NOMINATED worth to them? Some studies say an actor’s salary can double and a movie’s box office take can as well.)   Why? Because more people will go see the movie AFTER it receives the […]

“How? Slowly at first, and then all at once.”

Slowly at first, and then all at once. Or… “A thing in motion stays in motion.” Think about it…  How did your kids grow up? How does a man grow old? Slowly at first, and then all at once.  

Quick Video Tip #10

QUICK VIDEO TIP FROM DEAN   TIP #10Thinking SLOWS DECISIONS Quick Question… Are you and your Team hearing:  “I NEED TO THINK ABOUT IT?”  from the people that YOU need to get to yes?  Remember:  THINKING SLOWS DECISIONS. 

“What is the Fastest Way to Trigger the Brain?”

QUICK VIDEO TIP FROM DEAN   TIP #8“Remember The BS Button.”   The fastest way to trigger someone’s brain  is by LIMITING SUPPLY— …because people pay more attention to  what they might LOSE than they do to  what they might GAIN.