YESCALATE® is a powerful sales training, performance optimization, and engagement program that equips individuals and teams with practical tools and strategies to Sell MORE, Engage BETTER, Learn FASTER, and Leverage SMARTER. It leverages the latest brain science and behavioral psychology, combined with best practices from dozens of industries, to help you and your team get to YES faster and more often—while making a meaningful difference.
Created by Dean Minuto, award-winning speaker, consultant, and author of The One-Page Sales Coach, YESCALATE® provides actionable frameworks like the High-Performance Coaching PATH and YESENTIALS®, delivering tools that are useful, fun, ethical, and impactful.
The YESCALATE® Mission:
Be Useful and Fun (Be the Sun), the activating energy that drives better leaders who make better decisions and achieve better results.
YESCALATE® is not a one-size-fits-all program about memorizing sales scripts, handling objections or the top ten closes. The 12-month YESCALATE® rolling improvement program helps you and your team to SELL more. The transformative three-step process begins with Step One and Identifying Best Practices. Learn what top performers do to succeed and how YESCALATE® is the leading program for performance improvement and sales optimization.
YESCALATE® Workshops and Retreats are immersive experiences designed to ignite your sales and leadership teams to achieve better results. Based on science, brain science and behavioral psychology, and decades of experience, these events are useful, fun and engaging. Whether you’re a startup or a Fortune 100 company, our modular content adapts to your team’s needs and can be delivered as keynotes or as an in-depth multi-day retreats.
Are you ready to set your team up for their best year yet? Let's pursue better together and drive results!
YESCALATE has been called sales training on steroids because it’s designed for every functional area in your organization, not just sales teams. It’s ideal for:
Industries Served: From insurance (Personal and Commercial Lines) to healthcare, technology, retail, manufacturing, and beyond, YESCALATE’s frameworks have proven success across B2B and B2C environments, helping teams influence, persuade, and succeed across virtually any industry.
Dean Minuto, founder of YESCALATE®, is an award-winning sales coach, speaker and author of The One-Page Sales Coach who teaches a course in brain science to CEOs and professionals helping them “get to yes” faster and more effectively. With a foundation in scientific research, Dean has coached over 9,000 executives and delivered more than 450 workshops in the past four years alone, consistently earning top ratings for content and delivery.
Recognized for its unique tools and original techniques, Dean received the Vistage Speaker of the Year Award in 2014, reflecting its impact on sales teams and corporations .
Dean’s commitment to ethical influence and authentic communication has made YESCALATE® a trusted resource for organizations seeking to enhance their sales performance and achieve a competitive edge.
Your presentation is going to stick with me because it wasn’t just business, but a paradigm shift in the way I should be approaching conversations in both my professional and personal life. I truly believe the tools and open mindedness you provided last week will help me not just be a better sales professional, but more importantly a better son, brother, and friend. You are an absolute game changer and am thankful for having had last week’s experience.
I met you today at the Vistage meeting. I just wanted to take a minute to tell you that I feel that your presentations was the best I have ever had the pleasure of attending. Your style, delivery and content were all first class. I truly got more out of your presentation than all others in my career combined. So I thank you!
I knew you were going to be great, BUT you exceeded my expectations—and those of every member of the Team—I knew you would be great, but did not realize the tremendous impact you would have by spending the before meeting, meeting and after meeting time connecting with my Team.
This past week my CE and Key Group Members and I experienced one of the best speakers and presentations in my 21 years of member and chair experience! An outstanding, highly valuable speaker presentation. I would highly recommend booking Dean.
Since I heard you in Chicago, I have sent all of my sales and project staff to your seminar. Without exception they all tell me how they were transformed by your message. Thanks for the awakening, we are all better at what we do because of you.
From London to Little Rock, Dean Minuto has delivered more than 800 Vistage Talks and All-City Events since 2007. Dean loves Vistage, considers Vistage the greatest learning lab for leaders in the world and counts many Vistage Chairs and fellow Vistage Speakers of the Year as his closest friends. Do you want to inspire your entire Vistage Group, association, or business team to GET TO YES FASTER®? Start with this question:
Who is in sales? If you ask any CEO—and Dean Minuto has asked more than 9,000 of them—they’ll tell you: Everyone. No matter what your job title is, every one of us is in situations every day (some studies suggest up to 50% of our business day) where we need to influence, persuade, and get to yes. Whether you’re seeking a yes from a client, a vendor, a team member, your Board, your boss, or even a family member, understanding the brain science of decision-making can help you get to yes faster and make a bigger difference in your world.
Bringing in an expert speaker and sales coach—one of the most highly regarded Vistage Speakers ever—to speak to your group is the quickest way to make this happen.
Dean and the YESCALATE® workshops are ideal for bringing an energy and positive mindset to your team.
One tool. Three words. Seven strategies. Eleven ways to GET TO YES FASTER®.
The One-Page Sales Coach is both the first book Dean wrote and a consultative sales model you can use immediately as it presents you with effective and powerful methods that will help you get that yes faster than ever. Each lesson contains a Personal Action Summary section so that you can implement what you learn. This book offers the best practices and key ideas from Dean Minuto’s twenty years of sales coaching.
A powerful, must-read work for anyone who needs tools to influence people at work and in life. Even if you aren’t in sales, The One-Page Sales Coach is relevant and important to all aspects of life.
Looking for a way to accelerate your learning and GET TO YES FASTER?
Join Dean and learn more about the YESCALATE® Program at an up coming event.
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