|
Your 12 Week Sales Plan: Week 3 “A thing in Motion tends to…”
For you and your Team
12 Week Sales Plan to GET TO YES FASTER®
Week Three focus on MOTION with your Clients.
We know from science that:
A thing in motion tends to stay in motion.
This holds true with decision-making:
A decision made is likely to be continued.
Because people feel pressure to be
consistent with decisions they make.
Small decisions feel safer than big decisions.
And breaking the commitment into
a series of smaller commitments
is a best practice.
This has been referred to as
creating a YES momentum.
What series of commitments can
you structure for clients?
How small can they start to get moving?
London Calling… 12 Week Plan: Who’s YOUR Speaker?
Heading to London tonight to
Keynote for Vistage UK (details below)
Because I love being your Speaker–
(and would be honored to be asked to
present for your Group or Event this year)
I am customizing for you and your Team this
12 Week Plan to GET TO YES FASTER®
You can roll it out as slow or as fast as you want…
At the end of the 12 weeks we will provide you
a link to all 12 weeks of training tips together.
I envision it as a Sales Quarter of Training Content
to help you optimize your sales results.
Week One (last week) asked you to take a
look in the Magic Sales Mirror
(Click to Read and Share with your Team)
Week Two (starts now) with this
One Minute Video on Framing…
Mirror, Mirror on the Wall…
If you want more from us, take a look at yourself.
Think of this as your GPS Mirror for Sales.
(Global Positioning System. Gain Pain Scale.)
It’s a Magic Mirror because it lets you see how we
(your customers/vendors/partners)… see you.
It’s not about the Soap.
Disney delivers your toys to your hotel room while you ride the rides.
American Airlines gives GPS on your phone to the airport on day of travel.
Fine hotels take the soap out of the wrapper for you.
How can you eliminate one step for your clients?
“Applied Curiosity” Top 4 Best Practices
|
You Don’t Get What You Deserve.
|
|
|
On Memorial Day thoughts on the Power of GIVE.
LESSON: The Power of GIVE is EVERY DAY
—————————————————-
—————————————————-
Who do you need to get to yes with this week?
There are 7 simple (and timeless) strategies
you can use today to GET TO YES FASTER®
Today, a quick reminder for you of the
the power of one of those strategies…
On Memorial Day (as on all days)
we feel the need to GIVE BACK
to those who have GIVEN TO US
(as is appropriate, as is right)
2nd-Best Direct Mail Piece Ever: HOW SAD.
Quick Tips and Example:
2nd-Best Direct Mail Piece Ever. (How Sad)
—————————————————-
LESSON: Five Best Practices and Yet…
————————————————–
————————————————–
12:16 pm today this letter arrived in my mailbox
12:20 pm I opened it and read it
12:21 pm I called with the intent to buy
12:22 pm they lost the deal.
I really wanted them to make this sale.
I was pulling for them.
After 10 days on the road I am home
getting my mail for the first time…
Three flights and 14 hours of driving in 10 days:
Detroit, keynoting a Vistage Marketing Event…
Texas, kicking off a year-long sales optimization program with 150 reps of a client’s Customer Engagement Center
… then I drove to Rhode Island for my second Annual National Sales Workshop with 47 sales reps for another client.
But as soon as I opened the letter…
I saw so much that was GOOD in it.
BEST PRACTICES that I share with my audiences in my Training Events.
I’ve been talking about these best practices, and the science behind them, for 25 years.
I got excited.
Show Them Others. (“You’re not Alone.”)
LESSON: Where’s the Evidence?
———————————————
You need a YES from someone this week.
———————————————
You need a YES from someone this week.
Quick question:
Are they uncertain about whether
they should choose you,
they should choose another, or
they should do nothing?
Give them a shortcut to choose you.
Keep this in mind: people avoid risk.