“Can’t you SEE? Stop Saying, Start Showing.” (Week 7)


YESCALATE® series of best practice tips you can use today.

This email goes to 8,421 CEOs and Key Executives who have

asked to get my tips.

Today’s one minute video tip has 3,481 views as I type this. 


From my book and Workshop.


LESSON: “A Picture is Worth…?” 


… a thousand words?

 … or is it really ten thousand words?

  … one scientist claims one million (seriously?)


Another researcher wrote that:

“A picture is worth exactly 84.1 words…”

But he was documenting the least number

of words it took to explain a single simple diagram.

(I’m pretty sure he was an engineer!)


Look, who cares what the exact number is…


The bottom line is that you know this:

The fastest way for YOU (and your Team)

to get your message into someone’s brain

is through their eyes.


Your Application Exercise this week is taken 

from the YESCALATE® Full Day Workshop 

Next Workshops in Philadelphia and Houston 

click for details and to Register Your Team

Promo Codes are 30% Discount for Vistage Members Teams 

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Application Exercise 2 below, on Making Your Message Visual


In next month’s YESCALATE® Workshops

(who on your Team can you see attending? Click to Register)

we will…

  1. Review the research on WHY visuals are important;
  2. Discuss 6 ideas for HOW to improve your messages
    • (in your presentations, your phone calls, your demos, your website);
  3. Outline WHAT 5 steps you and your Team can take this month; and finally
  4. Summarize all of the above with videos for your review following the Workshop.


So that you and your Team can GET TO YES FASTER®.


Let’s begin with some review…

Who do you need to persuade

in the coming weeks?


Stop right now and ask yourself:

“How visual is my message?”






The VIDEO icon you see above

is part of a three word checklist

you recall from my book and workshop:


The word we say as “video” is actually

an ancient word, and in Latin dictionaries it is

defined as a verb meaning

“to see, to perceive, to understand“. 


We have all heard the phrase

“A picture is worth a thousand words,” and

we know that when someone says to us

“Oh, I see,” we recognize that they are

really saying, “I understand.”


What the ancients knew about “seeing” is proven

by the research from modern decision science-

Remember the brain’s job is to keep you alive.


When it comes to your survival,

your eyes are critically important;

our most important sense for survival is sight.


Research indicates that 80 to 90 percent of

all brain activity is the brain processing

stimuli presented by the eyes.


Similar research suggests that information

gets to the brain thirty times faster

through the eyes than through the ears.


How can you make your message more visual?

(By the way, you can even do it over the phone.)


There are six simple ways for you

to make your messages more visual…

But let’s save that for a Webinar for your Team

or a Workshop, OK?


I hope you find these review lessons of value–


And again, if I might ask, 

who on your team can you see

getting value from attending 

one of my Workshops

in the First Quarter? Register them today.

(Remember Vistage Members receive a 30% Discount with Promo Code.)











Click to schedule a web call to send an email–

We can review the YESCALATE® System and discuss 

its customization for your Client Engagement Team.


Over the last few weeks I have been outlining a

Sales Quarter of Training Content

to help you optimize your sales results:


Week One asked you to take a 

look in the Magic Sales Mirror


Week Two discussed perceptual contrast with a

One Minute Video on Framing


Week Three reminded us that

A Thing in Motion Stays in Motion 


Week Four focused our thinking around showing 

The Difference in 3D: Dollars, Data and Delta


Week Five discussed how we can provide clients

Proof and Evidence: The Power of a Tip Cup


Week Six asked you to consider showing your

3D Diploma™: Do, Done, Demo



With your success in mind,