Insights & Resources

Context Changes Perception

CONTEXT Changes Perception What comes first changes how everything else is experienced. In behavioral science, this shows up as framing, anchoring, contrast effects, and reference points. Different language, same principle:

Control Stress. Create a Space. Starting Different®.

We don’t control when stress shows up. We only control what we do next.   That’s why reactions happen faster than reasoning In brain science terms, when you’re triggered, your

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2.7 min Video and Workshop Invite

  March 4th. March FORTH. This coming Monday is my favorite date in the calendar… because Life is Forward Motion and research shows that there is science to getting things

“Compared to WHAT?”

“Compared to WHAT?” Research shows that we can change how someone feels about anything based on what we give them to feel before that thing. (Perceptual Contrast is the Scientific

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