Insights & Resources

For Your Situational Awareness: Why Loss Framing Gets to YES Faster

A fighter pilot friend of mine once sent me an email with a strange acronym at the heading: FYSA.   It read: “FYSA—this video will expire soon.” I asked what

The David Mammono Show Episode

Dean joins David Mammano on The David Mammano Show. In the episode, Dean teaches us how to get people to say ‘yes’…without bribery, Jedi mind tricks, or awkward handshakes. Expect

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You’re Only One Introduction Away

YESENTIALS®: Introductions Introductions Make Possibility Visible What if the thing that changes your life isn’t a strategy — but a sentence that starts with, “You’ve got to meet…”? Before anything

The Yesentials by Yescalate with Dean Minuto: Introductions

The Brain Says Yes to the Safer Choice

YESENTIALS®: Risk When someone says, “I need to think about it,” they’re not buying time. They’re signaling fear. The human brain has two top priorities: stay alive and save energy.

Resources