Insights & Resources

Seed Evidence. Grow Results.

“The research suggests that when people are in situations of uncertainty, they look for evidence indicating they’re about to make the right decision.” This is from page 58 from my

Objection Prevention eats Objection Handling for lunch

Understanding the difference between objection handling and objection prevention—and between objections and conditions—can immediately improve your sales performance. And it’s not just technique——it’s brain science and at the core of

Interested in powering your sales team?

Are you ready to set your team up their best year yet? YESCALATE® is ready to get your team going!

Come along, we’re going to YESCALATE®

Let’s YESCALATE® This.   While YESCALATE® is a sales program, more recently it has also been used as a verb, especially by my largest client. Now, I am not self-centeredly

The Science of Sales, Engagement, Learning and Leverage

3 min Video and Workshop Invite May 28th, 2024 Bottom Line Up-Front (BLUF)

Resources