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Context Changes Perception

CONTEXT Changes Perception What comes first changes how everything else is experienced. In behavioral science, this shows up as framing, anchoring, contrast effects, and reference points. Different language, same principle:

Control Stress. Create a Space. Starting Different®.

We don’t control when stress shows up. We only control what we do next.   That’s why reactions happen faster than reasoning In brain science terms, when you’re triggered, your

Interested in powering your sales team?

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The Brain Says Yes to the Safer Choice

YESENTIALS®: Risk When someone says, “I need to think about it,” they’re not buying time. They’re signaling fear. The human brain has two top priorities: stay alive and save energy.

The Shortcut to Trust Is Vulnerability

This month, one of the YESENTIALS® I’m exploring with clients and Vistage Groups is the science around “Vulnerability.” In this YESENTIALS® module—Vulnerability, one of the 26 Essentials of Yes—we dive

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