Insights & Resources

The Shortcut to Trust Is Vulnerability

This month, one of the YESENTIALS® I’m exploring with clients and Vistage Groups is the science around “Vulnerability.” In this YESENTIALS® module—Vulnerability, one of the 26 Essentials of Yes—we dive

Seed Evidence. Grow Results.

“The research suggests that when people are in situations of uncertainty, they look for evidence indicating they’re about to make the right decision.” This is from page 58 from my

Interested in powering your sales team?

Are you ready to set your team up their best year yet? YESCALATE® is ready to get your team going!

“Compared to WHAT?”

“Compared to WHAT?” Research shows that we can change how someone feels about anything based on what we give them to feel before that thing. (Perceptual Contrast is the Scientific Term—discussed in the 2.7min YESENTIALS® Explainer Video above…it’s

The One Question

The One Question* Research Shows Gets More YES Bottom Line Up-Front (BLUF): there’s a direct correlation between the amount of time people take to answer this one question and the

Resources

Your presentation is going to stick with me because it wasn’t just business, but a paradigm shift in the way I should be approaching conversations in both my professional and personal life. I truly believe the tools and open mindedness you provided last week will help me not just be a better sales professional, but more importantly a better son, brother, and friend. You are an absolute game changer and am thankful for having had last week’s experience.

- Jeff Robzen,

Workshop Participant, Meridian Banker

I met you today at the Vistage meeting. I just wanted to take a minute to tell you that I feel that your presentations was the best I have ever had the pleasure of attending. Your style, delivery and content were all first class. I truly got more out of your presentation than all others in my career combined. So I thank you!

- Raymond,

Vistage Member

I knew you were going to be great, BUT you exceeded my expectations—and those of every member of the Team—I knew you would be great, but did not realize the tremendous impact you would have by spending the before meeting, meeting and after meeting time connecting with my Team.

- Kirk Matchey,

Vice President of Corrugated Sales, HOOD CONTAINER

This past week my CE and Key Group Members and I experienced one of the best speakers and presentations in my 21 years of member and chair experience! An outstanding, highly valuable speaker presentation. I would highly recommend booking Dean.

- CEO Group Master Chair,

Since I heard you in Chicago, I have sent all of my sales and project staff to your seminar. Without exception they all tell me how they were transformed by your message. Thanks for the awakening, we are all better at what we do because of you.