Insights & Resources

Context Changes Perception

CONTEXT Changes Perception What comes first changes how everything else is experienced. In behavioral science, this shows up as framing, anchoring, contrast effects, and reference points. Different language, same principle:

Control Stress. Create a Space. Starting Different®.

We don’t control when stress shows up. We only control what we do next.   That’s why reactions happen faster than reasoning In brain science terms, when you’re triggered, your

Interested in powering your sales team?

Are you ready to set your team up their best year yet? YESCALATE® is ready to get your team going!

Insight: How’s Q1 Sales Results? Everything is what we compare it to.

As you come to the end of Q1 2025 what does your sales team need to change? What are your client’s feeling? Is your price high? Is your service great?

March Forth

March Forth. In FM. Today. March 4th. March Forth. Life is better in F(orward) M(otion). Because our brain is tuned to the radio station WIIFM— scanning the environment asking What’s

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