Insights & Resources

Objection Prevention eats Objection Handling for lunch

Understanding the difference between objection handling and objection prevention—and between objections and conditions—can immediately improve your sales performance. And it’s not just technique——it’s brain science and at the core of

Insight: How’s Q1 Sales Results? Everything is what we compare it to.

As you come to the end of Q1 2025 what does your sales team need to change? What are your client’s feeling? Is your price high? Is your service great?

Interested in powering your sales team?

Are you ready to set your team up their best year yet? YESCALATE® is ready to get your team going!

“Compared to WHAT?”

“Compared to WHAT?” Research shows that we can change how someone feels about anything based on what we give them to feel before that thing. (Perceptual Contrast is the Scientific Term—discussed in the 2.7min YESENTIALS® Explainer Video above…it’s

The One Question

The One Question* Research Shows Gets More YES Bottom Line Up-Front (BLUF): there’s a direct correlation between the amount of time people take to answer this one question and the

Resources