Insights & Resources

Letting Go... LIghtening up

The Brain Science of Letting Go of B.S. (Belief Systems, Burdens, and Stuff That Weighs You Down

Today is Michaelmas—the Feast of St. Michael, the warrior angel known across cultures and centuries as the one who fights battles too heavy for us to carry. And on a

The Word That Changes Everything

YESENTIALS®: Because The Word That Turns “No” Into “Go” Words don’t just inform — they influence. And a few words have disproportionate power to change what happens next. In this

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Objection Prevention eats Objection Handling for lunch

Understanding the difference between objection handling and objection prevention—and between objections and conditions—can immediately improve your sales performance. And it’s not just technique——it’s brain science and at the core of

Insight: How’s Q1 Sales Results? Everything is what we compare it to.

As you come to the end of Q1 2025 what does your sales team need to change? What are your client’s feeling? Is your price high? Is your service great?

Resources