Insights & Resources

Participation drives performance

It’s Brain Science: Participation drives performance

Participation Isn’t Performance Theater. It’s a Performance Trigger. People don’t want to be forced. But they do want to be part of something. The Latin root of the word participation

For Your Situational Awareness: Why Loss Framing Gets to YES Faster

A fighter pilot friend of mine once sent me an email with a strange acronym at the heading: FYSA.   It read: “FYSA—this video will expire soon.” I asked what

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The Brain Says Yes to the Safer Choice

YESENTIALS®: Risk When someone says, “I need to think about it,” they’re not buying time. They’re signaling fear. The human brain has two top priorities: stay alive and save energy.

The Shortcut to Trust Is Vulnerability

This month, one of the YESENTIALS® I’m exploring with clients and Vistage Groups is the science around “Vulnerability.” In this YESENTIALS® module—Vulnerability, one of the 26 Essentials of Yes—we dive

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