“You have TWO Moments of Power in any interaction…
…the brain sparks at the Beginning and the End.”
Because the Brain is Predictable.
|
|
| YESCALATE® Tip # 4 FIRST THING YOU SAY |
“I See”….This Week.
“How will we make it visual (so they say “I see.”)
for those we want to influence this week?”
This email goes to 8,939 CEOs and Key Executives
who have asked to share my tips with their Teams.
Today’s one minute video tip has 4,023 views as I type this…
|
|
| YESCALATE® Tip # 1 NEVER SAY IT |
One Question for Us This Week…
“How will we lower risk (and increase safety)
for those we want to influence this week?”
Focus on that one question with your Team this week.
Lowering risk is essential to GET TO YES FASTER®.
It is one of more than fifty YESENTIALS™
that I partner with client Teams to optimize.
Because we can use Brain Science to Optimize Performance.
Let’s start by noting two facts about the Brain:
 |
| Survive. Save Energy. |
There only 23 hour in day.
That’s what he said.
(With a thick Korean accent.)
Then he saw the confused look on my face.
So, he repeated it to me:
“There only 23 hour for you now,
you spend 1 hour EVERY DAY
ON EXERCISE and TAEKWONDO.”
It was 1984, and I was a 16 yr old high school kid
applying for entry to his dojang in Binghamton NY.
He was Master Sang Chul Lee.
And he was a Certified BADASS. Continue reading
“What Worked? You started WATCHING!” (Week 10)
Apply this Brain Science
Improve your Sales
It’s Simple.
(START NOW WITH 3 THINGS.)
WHAT IF you could use the brain’s own shortcuts
(cognitive biases like visuals and peer-based evidence)
yes, use actual Brain Science
to generate sales improvements
in the high double-digit range
with your Team?
What if you could see those results
across your entire client-facing Team
in 90 days by applying 3 things?
1. METRICS: Be proactive in what you measure.
2. MODELS: Show your team specifically what to Do.
3. MAPS: Have minimum standards in place.
“It ain’t BRAGGING if you….” (Week 9)
“It ain’t braggin if ya back it up.”
So says the great American philosopher Robert James Ritchie,
(better known as Kid Rock– the line is from the song Cocky)
and Kid Rock is right.
“Your Brain has a BS Button.” (Week 8)
|
“Can’t you SEE? Stop Saying, Start Showing.” (Week 7)
YESCALATE® series of best practice tips you can use today.
This email goes to 8,421 CEOs and Key Executives who have
asked to get my tips.
Today’s one minute video tip has 3,481 views as I type this.
From my book and Workshop.
LESSON: “A Picture is Worth…?”
———————————————
… a thousand words?
… or is it really ten thousand words?
… one scientist claims one million (seriously?)
Another researcher wrote that:
“A picture is worth exactly 84.1 words…”
But he was documenting the least number
of words it took to explain a single simple diagram.
(I’m pretty sure he was an engineer!)
Look, who cares what the exact number is…
The bottom line is that you know this:
The fastest way for YOU (and your Team)
to get your message into someone’s brain
is through their eyes.
“Where’s your Diploma? Show me, please.” (Week Six)
Your Application Exercise this week is taken
from the YESCALATE® Full Day Workshop
Next Workshops in Philadelphia and Houston
click for details
Promo Codes for 30% Discount for Vistage Members Teams
Exercise is 5 below, on Building Your 3D Diploma™
|
|
| 1-min Video on Your DIPLOMA |
Why does a Doctor hang a Diploma in the exam room? (1-min Video)
(Brain science explains why you should, too)
Is it because she forgets where she went to school?
The diploma is there for YOU, the patient.
Doctors are building a perception of
their trustworthiness in advance.
“What’s your Proof?” (Week Five)
Your training exercise this week is taken from
the YESCALATE: GET TO YES FASTER® Full Day Workshop
(See Exercise 7 below, on building Client Testimonials)
|
|
| 1-min Video on EVIDENCE |
Why does a Bartender put out a “Tip Cup”? (1-min Video)
Why did McDonald’s say, “Billions Served”? (2-min Video)
Because people want EVIDENCE.
They look for PROOF of what OTHERS have done.
Your clients have three choices:
Should they 1) choose you, 2) your competitor,
or 3) simply do nothing?
Before they choose, they look for shortcuts to
make that choice– and one of the first shortcuts
is the question: “What have OTHERS chosen?”