You Want Proof: “An OSCAR and the Bartender’s TIP CUP.”

unnamedPeople want Proof.
 
What is an Oscar award this evening worth to an actor? (MILLIONS.)
(What is JUST BEING NOMINATED worth to them? Some studies say an actor’s salary can double and a movie’s box office take can as well.)
 
Why? Because more people will go see the movie AFTER it receives the nod from the Academy.
 
A third-party endorsement is a worth a lot because it eliminates our perceived risk.
“If THEY say it is good it MUST be.”
What are some of the most powerful third-party endorsements that you can get?   Continue reading

Quick Video Tip #5

QUICK VIDEO TIP FROM DEAN

 

TIP #5
Hug Em. And They’ll Hug You Back.

YESCALATE® Quick Tip # 5 I LIKE YOU
 
Three beautiful words…
“I like you.”
 
The research shows that
when you pay someone a compliment
their brain releases a chemical called dopamine.
You know what dopamine does to the brain?
The same thing that heroin does to Keith Richards’ brain:
It makes you feel good.
Really, really good.
It’s a feeling that people like.