Today’s Command: “March Forth.”

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Today’s date always inspires me
“March 4th” as in “March Forth, Ever Onward...”
 
I tend to read it as a Command… 
And I usually need it right about now, at the mean end of Winter.
(I don’t know about you, but this Winter kicked my butt…)
 
A reminder that we can “get through this crap” 
…we just need to move forward.
Forward Motion.
 
Because a thing in motion tends to stay in motion.

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What is your “Before & After” Message?

Quick Tip #13 is less than a minute long…
Click for One Minute Video
Click for Video
 
You know this: people pay attention to change…
(because a change in our environment represents potential risk)
 
But are you using this concept like the best marketers?
 
Some of the most successful marketing campaigns
use the concept of Visual Before & After Messaging
to quickly show people how their world changes for the better.
 
Here’s a question for you…
In any situation where you need/want a YES from someone
ask yourself…
What is a simple “Before & After” visual I can show them?

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We are safer together

…our Article last week 
IKEA EFFECT ON YOUR BRAIN 
discussed the “collaboration effect” 
on the human brain
…people like to participate
 
We are hard-wired for “We”.
 
This week let’s consider how “We” messaging reduces risk
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And what airline safety has to do with your sales results. 
Sunday Musing: 
We are safer together.
What is your “We” message?
Here’s a question for you…
What does the most successful marketing program in the history of selling cars have in common with the safest decade in the history of flying jets?

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IKEA effect on your Brain.

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Bottom Line up-front:
Ingvar Kamprad built IKEA, he asked people to help build his furniture and they built his fortune.
Let’s consider the billionaire’s genius idea, why it worked so well, and focus on tips for applying it to our own business and personal lives:
… think about how we package participation
… how to consciously design collaboration into our interactions
… the key concept is “together”
 
We can apply this thinking with customers, vendors, employees and even with our family to GET TO YES FASTER®.

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THERE ARE NO BAD WOLVES.

…our Article this week A WOLF IS A WOLF discussed the “rush response” that keeps wolves alive and also the “cognitive bias” that humans have to process visuals faster than words.  ///read full article ///
 
(watch 8-min Video for your Team on humans’ bias for visuals)
 
Our brains are wired to respond to stimuli in specific ways.
 
Sunday Musing: 
We are what we are.
 
Gregg Allman, my all-time favorite singer, would have turned 70 this weekend. 
I was lucky enough to meet him in a hotel bar in New Jersey after a concert when I was 18 or 19.  

A WOLF IS A WOLF

SCIENTIST: “Don’t ever run from wolves.”
DEAN: “Their response will disappoint you.”
 
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Biologists know something about wolves’ brains that is consistent with what Psychologists know about human’s brains: we are what we are.
 
Our brains are wired to respond to stimuli in specific ways.

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You Want Proof: “An OSCAR and the Bartender’s TIP CUP.”

unnamedPeople want Proof.
 
What is an Oscar award this evening worth to an actor? (MILLIONS.)
(What is JUST BEING NOMINATED worth to them? Some studies say an actor’s salary can double and a movie’s box office take can as well.)
 
Why? Because more people will go see the movie AFTER it receives the nod from the Academy.
 
A third-party endorsement is a worth a lot because it eliminates our perceived risk.
“If THEY say it is good it MUST be.”
What are some of the most powerful third-party endorsements that you can get?   Continue reading