March 4th “March Forth!” 1 Min VIDEO (MOTION… a thing in motion, stays in motion)

Posted on by Yescalate Team
 
 
March 4th is my favorite day of the year–
the date itself is a command:
“MARCH FORTH!”
 
FORWARD MOTION. EVER ONWARD.
 
A REMINDER of what scientists have known for centuries… a thing in motion, stays in motion
 
And small improvements add up over time*
 
Every day is an opportunity for you and your Team to be Starting Different® 
 
MOTION is the “M” in the SMART™ Model
The science of building relationships that matter   Continue reading →

VIDEO: Behavior 7 Be Yourself (IT’S 3x MORE EFFECTIVE)

Posted on by Yescalate Team
 
 

“Authenticity is Force Multiplier.”

 

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Behavior 7: Be Yourself.
 
 
Bottom Line Up-Front: It turns out that authenticity is a superpower. According to a study published this year in the Harvard Business Review: People who are authentic, who “be themselves” in presentations are three times more likely to get to yes then if they try to “cater”, to read their audience and present something other than what is their true self… yet almost 70% of people choose to cater.
Why is that? (watch tip video for application for you and your Team)
 
WHAT YOU DO MATTERS. NOW MORE THAN EVER. YESENTIALS® THE ESSENTIALS OF YES, ©2020 Dean Minuto

VIDEO: One Tip to make you 4x more Effective (Behavior 6)

Posted on by Yescalate Team

You might want to remind your Team of these two tips today because the first tip can increase your Team’s effectiveness by 4x and the other (even more simple) can double their results:
YESENTIALS® Behavior 6: Be an Effective Communicator (Work SMART) 
Bottom Line Up-Front: SETTING DEADLINES with the word BECAUSE will increase compliance to a request by four times (4x), and having people WRITE THEIR COMMITMENTS DOWN will double compliance to our request (2x). YESENTIALS® THE ESSENTIALS OF YES, ©2020 Dean Minuto, Behavior 6: Be Effective with Communications.
WHAT YOU DO MATTERS.  NOW MORE THAN EVER. 
YESENTIALS® THE ESSENTIALS OF YES. 
 
In addition: remember that you have two MOMENTS OF POWER in every communication…at the beginning and the end… so make sure you give the Bottom Line Up-Front.  

Continue reading →

VIDEO: Smart Behavior 5 Be Mindful (Create the Frame)

Posted on by Yescalate Team

You have more control than you realize over the “optics” of how people see your messages.


WHAT YOU DO MATTERS. NOW MORE THAN EVER. 
YESENTIALS® THE ESSENTIALS OF YES. 
 
Behavior 5: Be Mindful (Why “Framing” is a Force Multiplier)
Today everyone in Business is feeling anxiety and confronted with risk, this behavior is about creating the appropriate framing to “presuade”  (curating and controlling the environment BEFORE you make a request)–  and using the brain’s fastest trigger, which scientists call Perceptual Contrast. This concept underlies all the behavioral shortcuts from behavioral psychology referred to as “cognitive biases.”  

 

You have more power than you realize to change the outcomes of your client interactions by intentionally creating the cues in the environment that will lead to those positive outcomes.   Continue reading →

VIDEO: Smart Behavior 4 Be Collaborative (We Like You, We Got Your Back)

Posted on by Yescalate Team
 
YESENTIALS® Behavior 4: Be Collaborative 
(We Like You and We Got Your Back) with Dean Minuto

WHAT YOU DO MATTERS. NOW MORE THAN EVER. 

YESENTIALS® THE ESSENTIALS OF YES. 
 
Behavior 4: Be Collaborative 
Today everyone in Business is feeling anxiety (“I’m hanging in there,” they say) and feels confronted with risk daily. Now more than ever they need to know that they are not alone.  And this behavior, which is about manifesting to people that “We got your back“, is really rooted in how humans perceive kindness and inclusion, teamwork  and participation. 

VIDEO: Smart Behavior 3 Make a Difference (Be the Solution)

Posted on by Yescalate Team
YESENTIALS® Behavior 3 Make a Difference (Be the Solution) 


WHAT YOU DO MATTERS. NOW MORE THAN EVER. 
YESENTIALS® THE ESSENTIALS OF YES. 
Behavior 3: Make a Difference (Be the Solution)
Can you pass the Napkin Test?
What are the Behaviors that are essential to your PERSONAL SUCCESS and the success of your ORGANIZATION in today’s environment? Smart Is as Smart Does. 
 
Smart Leaders, make Better Decisions and achieve Extraordinary Results and they place Making a Difference at the center of everything they do– and they follow a process to achieve that Outcome.
 
I outline a simple process in this video– so simple you and your Team can use it on the back of a bar napkin to optimize your customer experience.   Continue reading →

VIDEO: Smart Behavior 2 Be Curious (Voice of the Customer)

Posted on by Yescalate Team
 
YESENTIALS® Behavior 2 Be Passionate about Voice of Customer
Be Curious (with Dean Minuto)
WHAT YOU DO MATTERS. NOW MORE THAN EVER. 
YESENTIALS® THE ESSENTIALS OF YES. 
Behavior 2: Be Curious. 
 
What are the Behaviors that are essential to your PERSONAL success and the success of your ORGANIZATION in today’s environment? Smart Is as Smart Does. 
 
Smart Leaders, make Better Decisions and achieve Extraordinary Results and they include the Voice of the Customer in everything.  Continue reading →

VIDEO: Smart Behavior 1 Be Fanatical about Responsiveness

Posted on by Yescalate Team
YESENTIALS® Behavior 1: Be Fanatical about Responsiveness

 

WHAT YOU DO MATTERS. NOW MORE THAN EVER. 
YESENTIALS® THE ESSENTIALS OF YES. 
Behavior 1: Be Fanatical about Responsiveness. 
 
What are the Behaviors that are essential to your PERSONAL success and the success of your ORGANIZATION in today’s environment? Smart Is as Smart Does. 
 
Smart Leaders, make Better Decisions and achieve Extraordinary Results and they are Fanatical about Responsiveness.  Continue reading →