Insights & Resources

The Yesentials by Yescalate with Dean Minuto: Introductions

You’re Only One Introduction Away

YESENTIALS®: Introductions Introductions Make Possibility Visible What if the thing that changes your life isn’t a strategy — but a sentence that starts with, “You’ve got to meet…”? Before anything

The Brain Says Yes to the Safer Choice

YESENTIALS®: Risk When someone says, “I need to think about it,” they’re not buying time. They’re signaling fear. The human brain has two top priorities: stay alive and save energy.

Interested in powering your sales team?

Are you ready to set your team up their best year yet? YESCALATE® is ready to get your team going!

The Shortcut to Trust Is Vulnerability

This month, one of the YESENTIALS® I’m exploring with clients and Vistage Groups is the science around “Vulnerability.” In this YESENTIALS® module—Vulnerability, one of the 26 Essentials of Yes—we dive

Seed Evidence. Grow Results.

“The research suggests that when people are in situations of uncertainty, they look for evidence indicating they’re about to make the right decision.” This is from page 58 from my

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