Insights & Resources

Context Changes Perception

CONTEXT Changes Perception What comes first changes how everything else is experienced. In behavioral science, this shows up as framing, anchoring, contrast effects, and reference points. Different language, same principle:

Control Stress. Create a Space. Starting Different®.

We don’t control when stress shows up. We only control what we do next.   That’s why reactions happen faster than reasoning In brain science terms, when you’re triggered, your

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It’s Brain Science: Participation drives performance

Participation Isn’t Performance Theater. It’s a Performance Trigger. People don’t want to be forced. But they do want to be part of something. The Latin root of the word participation

Participation drives performance

For Your Situational Awareness: Why Loss Framing Gets to YES Faster

A fighter pilot friend of mine once sent me an email with a strange acronym at the heading: FYSA.   It read: “FYSA—this video will expire soon.” I asked what

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