Insights & Resources

The Shortcut to Trust Is Vulnerability

This month, one of the YESENTIALS® I’m exploring with clients and Vistage Groups is the science around “Vulnerability.” In this YESENTIALS® module—Vulnerability, one of the 26 Essentials of Yes—we dive

Seed Evidence. Grow Results.

“The research suggests that when people are in situations of uncertainty, they look for evidence indicating they’re about to make the right decision.” This is from page 58 from my

Interested in powering your sales team?

Are you ready to set your team up their best year yet? YESCALATE® is ready to get your team going!

Objection Prevention eats Objection Handling for lunch

Understanding the difference between objection handling and objection prevention—and between objections and conditions—can immediately improve your sales performance. And it’s not just technique——it’s brain science and at the core of

Insight: How’s Q1 Sales Results? Everything is what we compare it to.

As you come to the end of Q1 2025 what does your sales team need to change? What are your client’s feeling? Is your price high? Is your service great?

Resources