Context Changes Perception
CONTEXT Changes Perception What comes first changes how everything else is experienced. In behavioral science, this shows up as framing, anchoring, contrast effects, and reference points. Different language, same principle: People don’t evaluate things in isolation. They evaluate them in context. That means your price, your proposal, your timeline—even you—will always be compared to something. […]
March Forth
March Forth. In FM. Today. March 4th. March Forth. Life is better in F(orward) M(otion). Because our brain is tuned to the radio station WIIFM— scanning the environment asking What’s In It For Me? “Pain is a signal to move. Movement is medicine.” (Thank you, Carrie– two powerful quotes from fitness entrepreneur Carrie Wightman, a […]