No Longer Just a Waste of Paper: How Innovative Business Cards Can Be a Salesperson’s Best Tool
More than 27 million business cards are printed every day in the U.S., but do you know how many business card handouts it takes to increase company sales by only a few percentage points? Around 2,000.[1. “Bending the Rules for Better Customer Service is Probably a Good Thing,” http://helix-institute.com/blog/bending-rules-better-customer-service-probably-good-thing-0] That’s a lot of first-time client […]
Email Marketing: The Ever-Changing Role of Email in Sales
Email doesn’t sit still. There’s always a new feature, a new app, and countless changing habits as users access email from desktops and mobile devices in new ways. It’s good if that makes you feel a little worried; understanding how people encounter email is key to successful email marketing. We have to keep moving with […]
Sales Team Accelerator Kits: Why This Trend Is Spreading Around the World
Many times in life, we deal with salespeople who have little or no understanding of our needs and just keep trying to push on us things that we may or may not have any use for. For me, and probably for you as well, the times when I’m most likely to spend money are when […]
The Cloud Revolution and the Traveling Salesperson: Back to the Basics
We’ve all heard of the “traveling salesperson,” right? Even though they may not make cold calls door to door any more (well, as often), sales agents still spend a lot of time on the road: travel and sales remain intertwined. But in the middle of all those distance visits, trade shows, conferences, and on-the-go selling, […]
Oracle Sales Cloud Updated: Helping Prospects to Rethink Their Decisions
As you may have heard, Oracle has been making significant changes to its Sales Cloud and related apps.[1.“Oracle Sales Cloud Enhancements Help Sales Teams Increase Business Agility and Revenue,” http://www.marketwatch.com/story/oracle-sales-cloud-enhancements-help-sales-teams-increase-business-agility-and-revenue-2015-07-27] Because so many sales teams use Oracle tech to manage their sales flow, any major update is bound to create ripples through sales departments. It’s […]
What the 2016 Republican Primary Can Teach Your Business About Brand Differentiation
The strategies used by three candidates as they vie for votes in the Republican primaries to gain the party’s nomination have a lot to teach us about brand differentiation. | Image Source: Flickr user justgrimes There are 16 candidates in the race for the 2016 Republican presidential nomination. These candidates are in a fight […]
Recovering from Failure: Honda’s New President and Saving a Bad Impression With Good Communication
Honda’s Takashiro Hachigo leverages the power of good communication to turn a faltering public impression of the company around. | Image source: Flickr user E Nava What happens when you’ve already made a poor impression, and you still need to impress investors, consumers, and others? Just ask Honda. The carmaker has been through rough times […]
