Video Tip #25: PEOPLE DON’T CHOOSE THE BEST

QUICK VIDEO TIP FROM DEAN

TIP #25
“Have you ever been the BEST SOLUTION
and still had someone pick SOMEONE ELSE?”

More insights

4:30 AM Terror. 9:30 AM Successful SKO. The four WHYs every sales kickoff needs to answer.

4:30 AM Terror. 8:30 AM Time to Deliver.

Nine months building a new branding and messaging toolkit. Sixty minutes to introduce it. The four WHYs every sales kickoff or presentation needs to answer.

Responsiveness Reduces Risk

Not every request can be solved immediately, but every request can be acknowledged. How HUA (Heard. Understood. Acknowledged.) reduces uncertainty and builds trust.
Because Beats But. Give a reason why to maximum engagement.

Because Beats But

Sometimes one word changes the direction of a conversation. Why "but" signals resistance, "because" gives a reason, and how to use the difference.