Their brain’s primary purpose is to KEEP THEM ALIVE.
The brain is constantly scanning the environment for threats.
Any change in the environment triggers the brain to be active
to pay attention.
Because a change can mean danger.
Every person you want to influence pays attention to change.
Change, difference– what was called “Delta” in math class.
Every person you want a yes from is looking to see
what will change in their world if they say yes to you.
How quickly can you show people the difference you can create in their world?
How big a difference is there in the “Before” and “After”?
How is what you are asking them to do different from them doing nothing?
Success in selling is not about making a commission.
Success in selling is about making a difference.