The Word That Changes Everything
YESENTIALS®: Because The Word That Turns “No” Into “Go” Words don’t just inform — they influence. And a few words have disproportionate power to change what happens next. In this YESENTIALS® module, we explore one of the most famous and replicated studies in behavioral psychology — a study that proved a simple truth: Add the […]
You’re Only One Introduction Away
YESENTIALS®: Introductions Introductions Make Possibility Visible What if the thing that changes your life isn’t a strategy — but a sentence that starts with, “You’ve got to meet…”? Before anything enters our awareness, it must be introduced. That’s true in conversation, and it’s true in connection. The word introduction itself dates back to the 1300s, […]
The Brain Says Yes to the Safer Choice
YESENTIALS®: Risk When someone says, “I need to think about it,” they’re not buying time. They’re signaling fear. The human brain has two top priorities: stay alive and save energy. That means we don’t engage unless we feel safe. From a brain science standpoint, RISK is one of the most powerful decision amplifiers. Research shows […]
The Shortcut to Trust Is Vulnerability
This month, one of the YESENTIALS® I’m exploring with clients and Vistage Groups is the science around “Vulnerability.” In this YESENTIALS® module—Vulnerability, one of the 26 Essentials of Yes—we dive into three science-backed strategies that act as shortcuts to trust, engagement, and psychological safety—for teams, for clients, and for ourselves. From a brain science perspective, […]
