YESCALATE® series of best practice tips you can use today.
This email goes to 8,421 CEOs and Key Executives who have
asked to get my tips.
Today’s one minute video tip has 3,481 views as I type this.
From my book and Workshop.
LESSON: “A Picture is Worth…?”
———————————————
… a thousand words?
… or is it really ten thousand words?
… one scientist claims one million (seriously?)
Another researcher wrote that:
“A picture is worth exactly 84.1 words…”
But he was documenting the least number
of words it took to explain a single simple diagram.
(I’m pretty sure he was an engineer!)
Look, who cares what the exact number is…
The bottom line is that you know this:
The fastest way for YOU (and your Team)
to get your message into someone’s brain
is through their eyes.
Your Application Exercise this week is taken
from the YESCALATE® Full Day Workshop
Next Workshops in Philadelphia and Houston
click for details and to Register Your Team
Promo Codes are 30% Discount for Vistage Members Teams
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YESCALATE® Tip # 1 NEVER SAY IT
Application Exercise 2 below, on Making Your Message Visual
In next month’s YESCALATE® Workshops
(who on your Team can you see attending? Click to Register)
we will…
- Review the research on WHY visuals are important;
- Discuss 6 ideas for HOW to improve your messages
- (in your presentations, your phone calls, your demos, your website);
- Outline WHAT 5 steps you and your Team can take this month; and finally
- Summarize all of the above with videos for your review following the Workshop.
So that you and your Team can GET TO YES FASTER®.
Let’s begin with some review…
Who do you need to persuade
in the coming weeks?
Stop right now and ask yourself:
“How visual is my message?”
The VIDEO icon you see above
is part of a three word checklist
you recall from my book and workshop:
The word we say as “video” is actually
an ancient word, and in Latin dictionaries it is
defined as a verb meaning
“to see, to perceive, to understand“.
We have all heard the phrase
“A picture is worth a thousand words,” and
we know that when someone says to us
“Oh, I see,” we recognize that they are
really saying, “I understand.”
What the ancients knew about “seeing” is proven
by the research from modern decision science-
Remember the brain’s job is to keep you alive.
When it comes to your survival,
your eyes are critically important;
our most important sense for survival is sight.
Research indicates that 80 to 90 percent of
all brain activity is the brain processing
stimuli presented by the eyes.
Similar research suggests that information
gets to the brain thirty times faster
through the eyes than through the ears.
How can you make your message more visual?
(By the way, you can even do it over the phone.)
There are six simple ways for you
to make your messages more visual…
But let’s save that for a Webinar for your Team
or a Workshop, OK?
I hope you find these review lessons of value–
And again, if I might ask,
who on your team can you see
getting value from attending
one of my Workshops
in the First Quarter? Register them today.
(Remember Vistage Members receive a 30% Discount with Promo Code.)
–Dean
Click to schedule a web call to send an email–
We can review the YESCALATE® System and discuss
its customization for your Client Engagement Team.
Over the last few weeks I have been outlining a
Sales Quarter of Training Content
to help you optimize your sales results:
Week One asked you to take a
look in the Magic Sales Mirror
Week Two discussed perceptual contrast with a
One Minute Video on Framing…
Week Three reminded us that
A Thing in Motion Stays in Motion
Week Four focused our thinking around showing
The Difference in 3D: Dollars, Data and Delta
Week Five discussed how we can provide clients
Proof and Evidence: The Power of a Tip Cup
Week Six asked you to consider showing your
3D Diploma™: Do, Done, Demo
With your success in mind,
Dean