YESENTIALS®: Introductions
Introductions Make Possibility Visible
What if the thing that changes your life isn’t a strategy — but a sentence that starts with, “You’ve got to meet…”?
Before anything enters our awareness, it must be introduced. That’s true in conversation, and it’s true in connection. The word introduction itself dates back to the 1300s, meaning “to bring into existence.”
Before something is introduced to you, it doesn’t exist.
And that’s the core idea of this YESENTIALS® module — introductions unlock possibility.
Why Introductions Matter
Humans are tribal. We engage with those who show they care — and we show we care by sharing. Sharing time, treasure, and talent is the foundation of the Principle of Reciprocity.
As Dr. Robert Cialdini explains, reciprocity is simple:
People feel obligated to return what they receive.
Introductions are a form of giving.
Introductions say: “I see you. I know you. I’ve got your back.”
And when we give without expectation — when we introduce people, ideas, or resources — we’re not just creating value.
We’re building trust.
The Brain Science behind it
Giving an introduction activates the reciprocity bias — one of the brain’s most consistent shortcuts for trust.
It also taps into authority by association — when you share part of your network, you transfer credibility.
Introductions are free — but they’re never forgotten.
How to Put It Into Practice
Think of introductions as a habit.
- Notice who you’re meeting
- Listen for what someone needs
- Ask: Who or what in my network could help them move forward?
- Offer the introduction — with no expectation, just intention
Because introductions make people feel seen.
And when people feel seen, they engage.
