Bottom Line Up-Front: It turns out that authenticity is a superpower. According to a study published this year in the Harvard Business Review: People who are authentic, who “be themselves” in presentations are three times more likely to get to yes then if they try to “cater”, to read their audience and present something other than what is their true self… yet almost 70% of people choose to cater.
Why is that? (watch tip video for application for you and your Team)
