“The research suggests that when people are in situations of uncertainty, they look for evidence indicating they’re about to make the right decision.”

This is from page 58 from my first book The One-Page Sales Coach.

Showing Evidence (the “E” in the 7 part MAGNETS model from that book) is one of 7 strategies you can use to immediately apply brain science in your sales and marketing activities to:

• Reduce resistance.
• Increase engagement.
• Build confidence.

Humans are Social Animals. Use Social Proof.

By using what researchers call “social proof”—examples include stories, testimonials, case studies—we can make the future feel safe for our potential clients (as well as our sales team), which releases confidence chemicals in the brain.

Like a time machine, proof lets people see what success looks like in the future for them by seeing evidence of success for others in the past… before they commit.

So the next time you’re looking to influence action:

Seed the Evidence.
Eliminate surprises.
Make the future feel familiar.

Ray Kroc successfully did those things by using “Billions and Billions Served” on his McDonald’s signs. How are you using social proof in your sales approach to strengthen your results? If you have a sales team and you reserve the right to better their results…

Take the Next Step. Learn the Difference. Have the Tools.

If you are a CEO and would like to brainstorm applying brain science to get better sales results with the YESCALATE® Sales Optimization Program to GET TO YES FASTER® use the link above to schedule an intro zoom with me.

The science-backed YESCALATE® system—is a proven way to:

• Increase Sales
• Reduce resistance
• Close faster

It’s a science-backed system to get to yes—faster and more often– and it applies to all your client facing Sales Team, Project Managers, and Customer Service Team.

Ready to YESCALATE®?