WHY THIS AFTERNOON MATTERS (a lot).

 
RESEARCH SHOWS THAT 
THIS AFTERNOON (Friday) MATTERS… 
(a lot)
 
I’m writing this article at the end of the week.
(WHAT A WEEK IT WAS!)
 
Scientists know the brain sparks 
at beginnings and ends. 
Of anything. 
 
Those are two moments of power, 
moments of choice
moments of change. 
 
The brain pays a lot of attention 
in those moments. 
 
And the brain also looks for patterns. 
Patterns lower friction and 
make it easier to make choices. 
 
Create a pattern around your Monday morning 
and your Friday afternoon to take advantage
of the natural moments of power there. 
 
Create ROUTINES for you and for your Team
at the natural beginnings and ends in your work 
…the Day, the Week, the Month, 
the Quarter, the Year. 
 
Use Friday afternoon to ask yourself and your Team 
the two greatest coaching questions
 
What WENT WELL this week? 
(…how did we manifest our Values in our Behaviors 
to optimize our Customer Experience) 
 
What can we DO DIFFERENT next week?” 
(… so that we continuously improve our 
Customer Experience and link it to our Values)
 
  
Today. Every day. What you do matters. 
People are watching WHAT YOU DO. 
(Clients, Vendors, Team, even your Kids.) 
Focus on your Behaviors. 
(and turn them into HABITS)
 
Your Behaviors are how you manifest your Values, 
and your Behaviors determine your Customer Experience 
(the Outcomes for your Clients… and for your kids, too). 
 
Want to optimize your results? 
Link your Values (your BE) to your Behaviors (your BY) and explain the Outcomes with Brain Science (your BECAUSE). 
 
PS
If you would like to learn how to 
 
Optimize Your Customer Experience
 
I would be honored to contribute 
to your Vistage Group or Corporate Team– 
 
Vistage Chairs and Vistage Members 
Reply to me directly if you are interested. 
 
With your success in mind,
Dean

       Dean Minuto

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