What the 2016 Republican Primary Can Teach Your Business About Brand Differentiation
The strategies used by three candidates as they vie for votes in the Republican primaries to gain the party’s nomination have a lot to teach us about brand differentiation. | Image Source: Flickr user justgrimes There are 16 candidates in the race for the 2016 Republican presidential nomination. These candidates are in a fight […]
Recovering from Failure: Honda’s New President and Saving a Bad Impression With Good Communication
Honda’s Takashiro Hachigo leverages the power of good communication to turn a faltering public impression of the company around. | Image source: Flickr user E Nava What happens when you’ve already made a poor impression, and you still need to impress investors, consumers, and others? Just ask Honda. The carmaker has been through rough times […]
