Meet Dean Minuto

Let's pursue better together.

Dean Minuto helps professionals get “yes” faster and more often from the people they are trying to influence. 


Using a foundation based in behavioral psychology and sales best practices, Dean is deeply passionate about teaching people to re-think their approach to people and persuasion.

Dean teaches summary courses to private companies, membership associations and to CEOs within Vistage (the world’s leading CEO membership organization) and to industry groups across the United States.

YESCALATE® has empowered over 9,000 CEOs and business leaders, enabling them to GET TO YES FASTER®.

Dean’s YESCALATE® program focuses on authentic persuasion, equipping organizations with the tools to effectively influence and achieve their goals.

Integrating the YESCALATE® system into a team’s skill set, enhances communication, fosters collaboration, and drives success across all levels of the organization.

Dean resides in the horse country of Chester County, Pennsylvania—just outside of Philadelphia— although his keynote, coaching, and workshop delivery schedule keeps him on the road more than 150 days a year. He holds degrees in marketing and finance, and earned a professional certification in behavioral psychology with Dr. Robert Cialdini.

Years of Identifying Sales 
Best Practices
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CEO’s & Sales Executives Personally Trained
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Workshops on Better 
Sales Messaging
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★★★★★
average rating from CEO’s attending workshops
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Interested in powering your sales team?

Join the ranks of successful organizations that have transformed their approach to influence and persuasion with Dean Minuto's YESCALATE® program.

Learn how to get to yes with anyone—and have fun doing it with integrity.

Get to Yes Faster.®

One tool. Three words. Seven strategies. Eleven ways to GET TO YES FASTER®.

A powerful, must-read work for anyone who needs tools to influence people at work and in life. Even if you aren’t in sales, The One-Page Sales Coach is relevant and important to all aspects of life.

The One-Page Sales Coach presents you with effective and powerful methods that will help you get that yes faster than ever. Each lesson contains a Personal Action Summary section so that you can implement what you learn. This book is a precisely distilled look at the best practices and key ideas from Dean Minuto’s twenty years of sales coaching.

With six readable lessons that can be applied immediately, The One-Page Sales Coach is short, easy, understandable read that can change your life.

Dean Minuto’s award-winning program is available in the new and revised edition of the amazing book, The One-Page Sales Coach.