Since I heard you in Chicago, I have sent all of my sales and project staff to your seminar. Without exception they all tell me how they were transformed by your message. Thanks for the awakening, we are all better at what we do because of you.
Today, we know more about how the human brain makes decisions and what works in sales than ever before in human history. What if you could apply the most current science of decision-making and behavioral psychology along with sales best practices from dozens of industries immediately using a proven program and a set of tools designed to help you get to YES faster and more often and make more of a difference in your world?
YESCALATE Three-Step Process
Description: A process for continuous improvement (LAP), driven by three key steps:
Who on your team needs to influence and persuade others? YESCALATE® is for everyone on your team, not just sales leaders. Some of the professionals utilizing our program include:
Learn proven techniques to convert prospects into clients faster, close deals more effectively, and retain clients longer, driving your personal sales performance.
Focusing on identifying what our Top Performers do, why those behaviors and techniques work, and how we can each calibrate them to our own person approach.
Define a culture for employees and clients and vendors. Strengthen relationships with existing clients, build trust and deliver value, for increased repeat business and customer loyalty.
Receive practical, ready-to-use tools and techniques that can be applied immediately in sales conversations, helping you achieve better results.
Access to expert coaching, allowing you to ask specific questions and receive tailored advice for overcoming your challenges.
Active participation in the program demonstrates quest for success to leadership, positioning yourself for recognition and advancement.
The YESCALATE® program is POWERED BY THE YESENTIALS® toolkit of evidence-based techniques designed to help you and your Team GET TO YES FASTER®. These best practices are THE ESSENTIALS OF YES® and will enable you to increase client engagement, build lasting partnerships, and optimize both personal and organizational performance.
Since I heard you in Chicago, I have sent all of my sales and project staff to your seminar. Without exception they all tell me how they were transformed by your message. Thanks for the awakening, we are all better at what we do because of you.
– Robin Kilbride, CEO SmithersOasis
YESCALATE® Workshops and Retreats are immersive experiences designed to help your sales and executive teams achieve better results by combining cutting-edge brain science with innovative body science. Whether you’re a startup or a Fortune 100 company, our modular content adapts to your team’s needs and can be delivered in a keynote as short as 30 minutes or as an in-depth multi-day retreat.
Workshop Structure
Our recommended format for maximum ROI:
Flexible Formats and Customization
Dean Minuto’s brain science sessions empower participants with actionable tools and strategies to influence, persuade, and sell ethically. Carrie Wightman’s body science sessions energize teams with practical, zero-impact fitness routines designed for any age or stage. Together, these sessions ensure your team is mentally and physically aligned for peak performance.
Carrie Wightman is a world-class athlete, professional trainer, and 14-year fitness host on QVC. Her expertise spans everything from functional movement to innovative fitness solutions for busy professionals. Carrie’s fitness philosophy focuses on:
Carrie’s sessions are highly flexible and can be conducted indoors or outdoors, from poolside stretches to water aerobics, with equipment provided for attendees as needed. Like Dean, Carrie specializes in making the complex simple, ensuring participants leave feeling energized and capable.
Starting at $2,500 per attendee for groups of 10.
*Pricing for larger groups and longer retreats available upon request.
Suggested Event Themes
Dean and Carrie recommend the following themes for client events:
Dean Minuto delivers award-winning live virtual sessions from his professional Zoom studio, while Carrie Wightman offers live-streamed fitness sessions through carriefitness.com.
These sessions are fully customizable, allowing your team to address specific goals from anywhere in the world.
Virtual options are perfect for remote or hybrid teams and can be delivered in short, interactive formats to maximize engagement
Humans are wired to learn and teach—it’s how we’ve survived and thrived as a species. Over thousands of years, we’ve developed powerful tools to share knowledge simply and effectively. From visual maps in 6300 BC to stories, recipes, and modern bullet points, microlearning has always been about making information digestible and actionable.
Why does it work? Our brains thrive on simplicity. They consume 25% of our body’s energy, so we crave decisions and solutions that are easy to process. Research shows that engagement increases fivefold with microlearning, and retention improves dramatically when information is presented in short, structured formats.
At YESCALATE®, we use microlearning principles to package strategies into visual models, metaphors, step-by-step methods, and checklists. This approach helps teams make better decisions, faster. Remember, simplicity takes effort—but when you summarize, sequence, and simplify, you create tools others can use immediately.
Be the mentor. Share knowledge that’s useful and easy, and remember—teaching is one of the most powerful ways to learn.
© 2025 Yescalate. All Rights Reserved.
