Bottom Line Up-Front: It turns out that authenticity is a superpower. According to a study published this year in the Harvard Business Review: People who are authentic, who “be themselves” in presentations are three times more likely to get to yes then if they try to “cater”, to read their audience and present something other than what is their true self… yet almost 70% of people choose to cater.
Why is that? (watch tip video for application for you and your Team)
Give people the information they need while they still have time to use it. How deadlines, limited numbers, and penalties help customers see what waiting changes.
Nine months building a new branding and messaging toolkit. Sixty minutes to introduce it. The four WHYs every sales kickoff or presentation needs to answer.
Not every request can be solved immediately, but every request can be acknowledged. How HUA (Heard. Understood. Acknowledged.) reduces uncertainty and builds trust.
