From London to Little Rock, Dean Minuto has delivered more than 800 Vistage Talks and All-City Events since 2007. Considered the greatest learning lab for leaders in the world, Vistage International is the world’s leading CEO membership organization. With a 50-year history of helping CEOs be better leaders, who make better decisions and achieve better results.
Do you want to inspire your entire Vistage Group, association, or business team to GET TO YES FASTER®? Start with this question: Who is in sales? If you ask any CEO—and Dean Minuto has asked more than 9,000 of them—they’ll tell you: Everyone. No matter what your job title is, every one of us is in situations every day (some studies suggest up to 50% of our business day) where we need to influence, persuade, and get to yes. Whether you’re seeking a yes from a client, a vendor, a team member, your Board, your boss, or even a family member, understanding the brain science of decision-making can help you get to yes faster and make a bigger difference in your world.
If Vistage were a Speaker’s Bureau it would likely be the largest Speaker’s Bureau in the World because of the thousands of Speakers that Vistage has access to. And Dean Minuto’s YESCALATE workshop has become one of the most requested and highest rated in the history of Vistage. Dean’s mission is to make a difference for Vistage Members and Vistage Chairs– he has two goals in every workshop: that attendees take away learnings that they can immediately apply and that they have fun while doing it. Useful and Sweet– or as the ancients would say “Utile et Dulce”.
Audiences sense his authenticity and passion. Dean believes that we are here to pursue better together and that everyone can GET TO YES FASTER®. After hearing him speak, you and your group will too.
Globally recognized, Vistage International is a trusted company that brings together America’s most notable leaders in business. Vistage trains the very best to be even better. Alongside their selection of high caliber coaches, they represent a prestigious network of CEOs working at the top of their fields. An invaluable resource for the latest in best practices and industry innovation, Vistage Speakers like Dean offer audiences insider knowledge and priceless insight.
Whether you are a Vistage Chair with your own Groups, an association leader, or an executive looking for a world-class speaker for your event, there are myriad benefits to booking Dean. Here are just a few ways that he continues to inspires teams after 35 years as a sales coach and influence expert:
Today, we know more about how the human brain makes decisions and what works in sales than ever before in human history. What if you could apply the most current science of decision-making and behavioral psychology along with sales best practices from dozens of industries immediately using a proven program and a set of tools designed to help you get to YES faster and more often and make more of a difference in your world?
The brain is the most energy consumptive organ in the body— and it has only two goals: Survival and Saving energy
In every situation we are looking for things that Make a Difference (increase Gain, the likelihood of Survival goes up) and Make it Easy (decrease Pain, the amount of energy used goes down)— billionaires are made by focusing on these two things— the ancient Stoics used to say utile et dolce, useful and sweet (or useful and easy) and ask the question “in everything we do are we making a difference (being useful) and making it easy (sweet)?”
This program answers the following three questions: What do top performers do? Why do people say yes? And how can we calibrate those things in a way that is consistent with our own best selves?
Dean first joined Vistage as a Member in 2007. The next year he was invited to Vistage Chair Training, and successfully completed Studio VI. Because he thought he could make the most difference as a Speaker, Dean focused on being a Vistage Speaker and began delivering Vistage Talks in 2008.
To date, including All City Events from London to Little Rock, Dean has delivered more than 1000 Vistage-related Talks and Workshops.
He has met the requirements for the Vistage Top Performer Award every year it has been offered in 2021, 2022, 2023 and 2024.
In the Vistage press release recognizing Dean Minuto as the 2015 Vistage Speaker of the Year, Vistage referred to an award given to the “MVP” of the speaker community. The Speaker of the Year Award recognizes one speaker from the Vistage speaker community with a high volume of well-scored and highly engaging presentations. Qualified Speakers must have presented a minimum of 200 Vistage presentations overall – with a minimum of 50 presentations within the designated year – and have received a cumulative scoring of 4.7 or higher for both content and delivery.
Dean presented 112 times in 2014, the most of any Vistage Speaker, and was praised by members for his program, YESCALATE®: Your System To Get Yes, Step By Step. Minuto’s program received the highest average scores from members, including a 4.9 across the board in content, delivery and applicability. In 2014 Dean became a member of Bob Holland’s Vistage CE4104 in Pennsylvania. Dean is also a graduate of Vistage Chair Training.
Watching Dean move a room full of people like only he can do is nothing short of awe-inspiring. The only thing better, perhaps, is seeing the effect it has on your group’s ability to GET TO YES FASTER®. And this isn’t just about improving sales—though it will certainly do that! It’s ultimately about re-framing the way you relate to people. Dean shares his special brand of persuasion in various forms.
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