QUICK VIDEO TIP FROM DEAN
“Remember The BS Button.”
The fastest way to trigger someone’s brain
is by LIMITING SUPPLY—
…because people pay more attention to
what they might LOSE
than they do to
what they might GAIN.
But LOSS FRAMING can trigger people
in a negative way
if not done ethically.
Three ways of using Supply as a Strategy :
Limited Numbers, Deadlines and/or Penalties
And those three things can set off
a Button in People’s Brain:
The Bullshit Button.
REMEMBER: It is “BS” if there is no “BECAUSE”.
If you are going to set a SUPPLY LIMIT
you are best served by giving the valid reason
causing the limit (the “because”)
and by having a third party (not you) set the limit.
Take a moment to consider these three application questions:
- Who do you need a YES from in the coming week or month?
- Are there any inherent Supply Limits in the situation?
- How you can Apply the Supply Strategy in an ethical way?